4D Man

A nice little commission for Campaign to illustrate the concept of 4D man...This creature has been "identified" by Bauer media as a new type of male consumer.. Essentially he is early thirties health conscious, into fitness and personal grooming etc..

The magic 4D's are "Dynamic" "Diverse" "Depth" and "Diagnostic" .. I love all this think tank stuff so had great fun assembling this image with more than a bit of a Pop art influence involved